Why do I need Page Speed Optimisation?
- According to a case studies, 51% of the online shoppers claimed that they will walk away if the site loads slowly.
- Demand for loading speed has increased over time. In 2011 a site that loaded slowly incurred a drop of 40% in conversion rate. In 2014, however, this resulted in a drop of 50% conversion rate.
- Almost half of all users expect the website to load in less than 4 seconds.