You may have heard the term UI/ UX but like many…you may not know what it means or anything about it. UI / UX stands for User Interface Design / User Experience and deals with prototyping Interfaces for Digital Media : Web Platforms, Mobile and Tablet Devices and Desktop user interfaces. UI UX are conjugated together but thedefintion behind the two cannot be further apart. User Interface Design involves how a product or application on a medium determines how the end user interacts with the interface for any digital medium.
User Experience Design (or UXD) on the other hand is the process of enhancing customer satisfaction (through Satisficing) and end result by designing the usability while determine the pleasure points and pain points of using such device or design. Performing a UXD study on your website can boost views, and profit returns for your company.